Design and project management of a permanent exhibition centre and attraction about the Netherlands, called ‘The Holland Experience’ covering an area of 2,000 m² located in Amsterdam. Holland Experience is an unforgettable way of seeing the Netherlands. Whilst seated on a comfortable aircraft seat on a moving platform, the visitors take a journey through the many landscapes and culture of Holland. With special effects, aromas and sound effects, the audience is treated to a sensational view of the Dutch waterways, tourist attractions, horticulture and agriculture, technological innovations, distribution and logistics, art and culture.